Thursday, June 24
rich get richer; top-notch creative directors get all the fun
most of me knows that [any] good press for interactive advertising is good press for freeRad; but the rest of me is green with envy that they didn't call down to the 804 and invite some small fish to play in the big pond!!!
Tuesday, June 22
strong enough for a man, marketed by a woman
powerhouse women marketers are behind several surprising male-oriented brands. seems that all those sharp listening skills aren't just for filing away stupid husband comments after all.
(courtesy Claire Guthrie Gastañaga of CG2 Consulting)
Friday, June 18
star treatment for C2
Coke cuts through the web clutter by, well, buying out most of the web for an unprecedented product launch. for an undisclosed (and surely ungodly) sum of money, you too can own MSN and Yahoo for the day.
Wednesday, June 9
Snoop's brizzle-nizzle automobizzle
despite its paltry $23,000 price tag, Daimler-Chrysler's new 300c has caught the eye of Snoop Dogg. Snoop's voicemail to D-C's CEO: "What I gotta' do to get that brand new 300 up outta you?" A barter arrangement is in the works: a fly new ride for Snoop in exchange for some of that good ol' fashioned hype that only he can provizzle.
Friday, June 4