Monday, February 7
undercover guerilla
i like to think that i'm ad-savvy enough to not get hoodwinked by national brands masquerading as hip unknowns, but in the past week i've been duped by both doritos (www.innw.com) and universal stuidos (www.iwantmyvacation.com). the doritos billboard is one i pass every day on the way to work, and for a week straight i kept trying to remember to visit the enigmatic innw.com, featured on the billboard in a sloppy typewriter font with no graphics except for a little triangle. which (duh) i now see is a dorito. damn! at least i was able to see through the lincoln fry.