Wednesday, June 29
the gnome knows
travelocity is using a cool new ad-serving technology (new to me, anyway) where they reach beyond geo-targeting and other general targeting methods and actually serve you banners based on your recent searches on their web site. so while you're surfing yahoo, for instance, you'll get a banner touting a reduced rate from richmond to denver (clearly hypothetically speaking, since there's no such thing out of richmond), which is just what you were searching for yesterday. big-brother-ish, but in the best (and most useful) possible way. i like it. upgrade.